Fruit Puree Market Expected to Reach $10.1 Billion by 2035

According to a new report published by Allied Market Research, titled, “Fruit Puree Market," The fruit puree market size was valued at $4.8 billion in 2023, and is estimated to reach $10.1 billion by 2035, growing at a CAGR of 6.5% from 2024 to 2035.

Fruit puree is a processed fruit product that is made by heating, pressing, mashing, and sieving fresh fruit. A healthy substitute for cooking oils is the resulting creamy paste that is semi-liquid. Fruit purees are sometimes used in place of butter or oil by consumers trying to reduce their calorie intake. This can increase the flavor of the baked goods without adding any unhealthy trans fats. While certain fruit purees are pasteurized to reduce the microbial load, purees are often stored in the refrigerator to extend their shelf life. Since no juice or fibrous parts are left out throughout the process, fruit purees preserve all of the nutritious value of fresh fruits. Fruit seeds are typically removed during the processing stage, while some purees are also available with seeds. Thus, these fruit puree market trends are creating fruit puree market opportunities. 

Fruit puree is used more frequently in a variety of food preparation processes and is renowned for its adaptability in the food and beverage sector. It is frequently used as an ingredient in a variety of food and beverage categories, including baby food, dairy desserts, bakery fillings, everyday foods, beverages, and flavors for the food industry, etc. For instance, among Dutch producers of mixed taste drinks, mango is a very popular addition. These mixed-flavor juices, which are sometimes referred to as "Tropical," "Exotic," or "Multivitamin," include some mango puree. Juice blending businesses combine mango puree with a variety of other ingredients to create unique combinations that are appealing to consumers, particularly in Europe.

According to fruit puree market analysis, the fruit puree market is segmented on the basis of product, nature, application, and region. By product, the market is divided into tropical & exotic fruits, citrus fruits, berries, and others. Among these, the berries segment occupied the major fruit puree market share in 2023, and is projected to maintain its dominance during the forecast period. Owing to their low-calorie content, high antioxidant concentration, vitamin C content, and benefits for lowering blood pressure & cholesterol, berries are among the healthiest fruits to consume.

By nature, the market is bifurcated into organic and conventional. The organic segment is expected to grow at a moderate rate during the fruit puree market forecast period. The demand for organic fruit purees is rising, particularly when customers have become more knowledgeable about the advantages of producing fruit using organic methods.

By application, it is classified into cosmetics & personal care products, food & beverage, and others. Further, food & beverage segment is fragmented into bakery & dairy, confectionary, beverages, convenience foods, and baby foods. The food & beverage segment is anticipated to grow at the highest CAGR during the forecast period. Fruit puree is used in a variety of drinks, including smoothies, fruit juices, and alcoholic beverages. The growing application of fruit purees in restaurants and bars is driving the fruit puree market growth. This is anticipated to help the fruit puree market in the food and beverage application segment to flourish.

The region that dominated the global fruit puree market in 2023 was Asia-Pacific, and this dominance is anticipated to continue throughout the forecast period. The Asia-Pacific is expected to experience the fastest growth during the forecast period. The region's market is primarily being driven by rising consumer purchasing power and the growth of the foodservice industry. The regional market is expanding in part due to the growing use of fruit puree in the food processing sectors, including infant formula, smoothies, snacks, yogurt, sauces, and ice creams.

Exporters in both developed and developing nations faced a number of difficulties as a result of the COVID-19 pandemic. The implementation of lockdown and curfew procedures on a global scale had an impact on both domestic and foreign manufacture of fruit puree, which in turn hindered market expansion. As a result, the COVID-19 pandemic had a negative influence on the fruit puree market in 2020 as a result of decreased company sales and operations being suspended.

The major players analyzed for global fruit puree industry are Agrana Zucker Starke und Frucht Holding AG, Aseptic Fruit Purees, China Kunyu Industrial, David Berryman Ltd, Dennick FruitSource, LLC, Doehler Group SE, Fruit Puree Miami, Grunewald International, Ingredion Incorporated, Milne Fruit Products, Inc., Sicoly Cooperative, SVZ International B.V, The Perfect Puree of Napa Valley, Tree Top Inc., and Uren Food Group.

KEY FINDINGS OF STUDY

• On the basis of product, the citrus fruits segment is projected to witness the highest CAGR of 7.1%, in terms of revenue, during the forecast period.
• On the basis of nature, the conventional segment is expected to dominate the market from 2024 to 2035.
• On the basis of application, the food & beverage segment is expected to dominate the market from 2024 to 2035.
• On the basis of the region, Asia-Pacific is anticipated to witness the highest growth rate, registering a CAGR of 7.3% from 2024 to 2035.