Baby Drinks Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, Application and DistributionChannel : Global Opportunity Analysis and Industry Forecast, 2022–2031

The global baby drinks market size was valued at $30,964.3 million in 2021, and is projected to reach $67,102.2 million by 2031, registering a CAGR of 7.9% from 2022 to 2031. Infant formula, baby juice, and baby electrolytes, all include vitamins and nutrients that are necessary for infants’ growth. Although physicians recommend breastfeeding for babies, baby formula can be used as an alternative, owing to the comparable vitamin content. Growth in the number of working professionals is driving the industry. Furthermore, lifestyle changes, increase in the middle-class population, and increase in disposable income in developing nations, such as India, China, and Indonesia, fuel the market expansion. However, food safety concerns and a drop in the global birth rate are projected to stymie industry expansion.

The baby drinks market is segmented on the basis of product type, application, distribution channel, and region. On the basis of product type, the market is segmented into infant formula, baby juice, and baby electrolyte. Byapplication, the market is segmentedinto <6 months, 6-12 months, 12-36 months, and >36 months. By distribution channel, the market is broadly classified into hypermarkets/supermarkets, pharmacy/medical stores, convenience stores, online channel, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).

On the basis of product type, the infant formula segment gained a major share in the global market in 2021 and is expected to sustain its share during the baby drinks market forecast period. The infant formula segment was valued at $29,173.5 million in 2021 and is expected to reach $62,751.9 million by 2031, with a CAGR of 7.8%. The key factors for the baby drinks market growth include a wide availability of infant formula products and the increase in popularity among nursing mothers.

According to baby drinks market trends, on the basis of application, the 12-36 monthsegment was valued at $15,161.6 million in 2021 and is expected to reach $31,315.7 million by 2031, with a CAGR of 7.4%. 12-36 month infantsrequire the best nutrients for their growth and well being. Therefore, the demand for baby drinks product is high among the nursing mothers who have their infants aged between 12 to 36 months.

On the basis of distribution channel, the hypermarkets/supermarkets segment was valued at $12,467.9 million in 2021 and is projected to reach $23,521.0 million by 2031, registering a CAGR of 6.4%. Factors such as increase in high availability of baby drinks product in the hypermarkets/supermarkets provide ease to consumers. Therefore, the dependence for acquiring baby drinks product from hypermarkets/supermarkets are higher.

Region wise, Asia-Pacific dominated the baby drinks market in 2021 and is expected to be dominant during the forecast period. Women prefer using ready-to-drink infant formula, baby juice, and baby electrolyte, owing to the increase in the number of female participation in the labor force and the rise in the number of nuclear families. Moreover, China and India are few of the largest countries of Asia-Pacific with large consumer bases in the globe, which further boosts the demand for baby drinks in the baby food market.

According to the global baby drinks market analysis, the players operating in the market have adopted various developmental strategies to expand their baby drinks market share, increase profitability, and remain competitive in the market. The key players profiled in this report include, Abbott Laboratories, Arla Foods amba, Danone S.A., HIPP GmbH & CO. VERTRIEB KG, NESTLE S.A., The Hain Celestial Group, Inc., Mead Johnson & Company, LLC, The Kraft Heinz Company, BOBBIE, and Holle Baby Food AG.

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the baby drinks market from 2021 to 2031 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing baby drinks market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the baby drinks industry.