Interactive Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by Panel Type, Technology, Screen Size, Application and End User : Global Opportunity Analysis and Industry Forecast, 2019-2026

Interactive Display Market Outlook - 2026

The Global Interactive Display Market was valued at $14.63 billion in 2018 and is projected to reach $29.19 billion by 2026, registering a CAGR of 8.80% from 2019 to 2026.

Interactive display include screens that project information such as images, videos, and texts. These display screens utilize numerous technologies such as light-emitting diode (LED), liquid crystal display (LCD), organic light-emitting diode (OLED), and others. Also, it is majorly used in consumer electronic devices such as monitors, laptops, tablets, smartwatches, and others. The emergence of advanced technologies offers enhanced visualizations in several industry verticals, which include education, corporate, retail, sports & entertainment, transportation, and others.

Touchscreen displays are in trend in the education and corporate sector. Also, flexible display technologies are witnessing popularity at a high pace. In addition, the touchscreen displays provide a high-quality range of solutions across the spectrum of interactive technologies. Also, display technologies such as organic light-emitting diode (OLED) have gained increased importance in products such as monitors, video walls, smartphones, and other devices. Moreover, display manufacturers plan to incorporate touchscreen panels, which are used in digital signage.

The scope of the report discusses the potential opportunities for the market players to enter the global interactive display market. Furthermore, it provides an in-depth interactive display market analysis, outlining current trends, key driving factors, and key areas of investment. The study includes Porter’s five forces analysis of the industry to determine the impact of suppliers, competitors, new entrants, substitutes, and buyers on the market growth. Moreover, it features the strategies adopted by key market players to maintain their foothold in the market. 

The major factors that drive the global interactive display market include growth in flexible display technologies, an increase in demand for interactive whiteboards in the education sector, and a rise in the trend of touch-based devices. However, the high cost of the latest display technologies such as transparent displays and quantum dot displays hinders market growth. Furthermore, upcoming applications for flexible display devices are expected to create lucrative growth opportunities for the global interactive display market. 

Segment Overview

The global interactive display market trends are analyzed across various segments including panel type, technology, screen size, application, end-user, and region. Based on panel type, the market is divided into flat panel display, flexible panel display, and transparent panel display. Based on technology, it is classified into OLED, quantum dots, LED, and LCD. By application, it is categorized into interactive table, interactive monitor, interactive kiosk, interactive whiteboard, and video wall. By end user, the market is divided into healthcare, retail, BFSI, military & defense, transportation, education, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America & Middle East (LAMEA).  

The regional segmentation of the global interactive display market includes North America, Europe, Asia-Pacific, and LAMEA. The North American interactive display market share is expected to grow at the highest CAGR during the forecast period, owing to advancements in display technology that have led to their further adoption in the region.

Top Impacting Factors

The major factors that drive the global interactive display market include growth in flexible display technologies, an increase in demand for interactive whiteboards in the education sector, and a rise in the trend of touch-based devices. However, the high cost of the latest display technologies such as transparent displays and quantum dot displays hinder market growth. Furthermore, upcoming applications for flexible display devices is expected to create lucrative growth for the global interactive display market opportunities. Each of these factors is anticipated to have a definite impact on the interactive display market size during the forecast period. 

Increase in demand for interactive whiteboards in the education sector

Rise in demand for interactive whiteboards in schools, institutions, and universities around the world. These displays are useful for learning and teaching. The interactive display industry offers numerous advantages such as an increased level of engagement between students and teachers, allowing students to learn better with various disabilities, bringing flexibility in learning, saving teaching costs, and allowing students to save lessons for later learning or review. Also, the interactive display allows teachers to share text, screen, video, and audio files with students easily. 

The surge in adoption of an interactive display in retail application

Over the years, the advancement in display technologies has lured a large consumer base. The fast-growing adoption of 4K or Ultra High Definition TVs in the residential sector has increased the demand for AV cables. This offers HDMI ports that are capable of supporting a high transfer rate. These TVs also provide ports for connection of various entertainment systems such as gaming consoles, home theatre systems, and others, which in turn provide lucrative interactive display market opportunities globally.

Rise in trend touch-based devices

There is an increase in the number of devices having touch sensors as touch-based devices are easier to access. The touch-based devices require a display panel to operate which in turn helps in the growth of the display devices. Therefore, a wide range of devices in the home appliances category, such as refrigerators, microwaves, washing machines, and chimneys are incorporated with displays having touch sensors. In addition, the automobile industry has witnessed a rise in providing sophisticated display devices in vehicles, such as navigation systems, digital dashboards, digital rearview mirrors, heads-up displays, and others. Moreover, the use of digital signage and touch-based displays in commercial buildings such as malls, theaters, entertainment hubs, and others, has increased due to the complex and large architecture of these structures. These displays are incorporated with touch sensors, which the user can use for navigating and extracting other information. Hence, the trend of touch-based devices is driving the interactive display market growth. 

Competitive Analysis

The key players profiled in the report include LG Electronics, NEC Corporation, Sharp Corporation, Samsung Electronics Co. Ltd., ViewSonic Corporation, Planar Systems, Horizon Display Inc., Baanto International Ltd., Crystal Display Systems Ltd., and Elo Touch Solutions occupy a prominent revenue share in the interactive display market. These key players have adopted strategies, such as product portfolios, agreements, and partnerships to enhance their position in the interactive display market. 

Historical Data & Information 

The global interactive display market is highly competitive, owing to the strong presence of existing vendors. Vendors of the interactive display market with extensive technical and financial resources are expected to gain a competitive advantage over their competitors because they can cater to market demands. The competitive environment in this market is expected to get intense as technological innovations, product extensions, and different strategies adopted by key vendors increase.

Key Developments/ Strategies

LG Electronics, NEC Corporation, Sharp Corporation, Samsung Electronics Co. Ltd., ViewSonic Corporation, Planar Systems, Horizon Display Inc., Baanto International Ltd., Crystal Display Systems Ltd., and Elo Touch Solutions occupy a prominent revenue share in the interactive display market. Top market players have adopted various strategies, such as product launch and product development, to expand their foothold in the interactive display market.

• In August 2022, with the introduction of Sign touch, powered by Samsung, a ground-breaking digital sales center solution and a member of the Sign Build group of companies, Samsung Electronics Co. Ltd. can provide new homebuilders with improved development advertising, content management, customer experience, footfall analytics, & sales performance through a single, user-friendly interactive platform. Netizen preferences for experiencing a new housing complex and, eventually, for researching and purchasing a new house are changing quickly. Consumers no longer accept homogenized sales experiences; instead, they demand personalized, multi-channel, and interactive experiences at every stage, as retail data analytics reveals.
• In March 2020, NEC Corporation and Sharp Corporation agreed to form a joint venture by merging NEC Display Solutions, Ltd. (NDS), a NEC subsidiary, with Sharp. Sharp and NEC's joint venture will allow both businesses to capitalize on their capabilities while also meeting the demands of their worldwide consumers in terms of visualization.

Key Benefits for Interactive Display Market

• This study comprises an analytical depiction of the global interactive display market size along with the current trends and future estimations to depict the imminent investment pockets.
• The overall analysis is determined to understand the profitable trends to gain a stronger foothold.
• The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
• The global interactive display market forecast is quantitatively analyzed from 2019 to 2026 to benchmark financial competency.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the interactive display industry.
• The report includes the share of key vendors and market trends.