タイプ別（OEM、アフターマーケット）およびアプリケーション別（フリート/資産管理、ナビゲーションおよび位置ベース、インフォテインメント、保険テレマティクス、V2vおよびV2i、遠隔医療、遠隔警報および監視、サービス） - 世界的な機会分析および業界別の消費者向けテレマティクス市場予測、2013 ～ 2020 年

Consumer telematics is a technology in automobiles offering connectivity service to provide convenience, performance, and most importantly safety and security, coupled with powerful network technology. The consumer telematics market is expected to grow at a significant rate, owing to the increasing customer demand for vehicle safety, stringent government regulations and the increasing need for all-time connectivity. In addition, growing awareness among the customers would also lead to a rapid growth during the forecast period. The technological developments adopted by the car manufacturers enable the consumers to remotely connect with their vehicles. The market for consumer telematics includes telematics used in passenger cars.

In addition to the factors that positively impact the market, some of the limitations associated with telematics market include the threat of hackers breaching the security, additional costs to be incurred by the consumers, non-availability of uninterrupted and seamless connectivity, and lack of awareness among consumers in certain regions.

The consumer telematics market holds a prospective growth of embedded telematics technology. Automotive OEM embedded telematics type, is expected to gain momentum, given the increasing collaborations between component or device manufacturers and connectivity service providers. Insurance industry is the leading market for the consumer telematics, contributing maximum revenue and driving the consumer telematics market, given the expected increase in adoption of insurance telematics for passenger cars. Insurance telematics will allow the insurer to rate risk, enable underwriting, and offer insurance rates based on an individual’s actual driving behavior.   

The scope of the telematics market is expected to be high in North America and Europe. Regions such as APAC and LAMEA, presently have less adoption, but they are anticipated to grow at comparatively higher rate during the forecast period. The growth would primarily be driven by the supportive government regulations and increasing awareness coupled with increasing number of automobiles.

Collaboration, service enhancement and product launches are the prominent strategies adopted by different companies in order to compete in consumer telematics market. These strategies are primarily aimed at expanding their product offerings and reach. The key market players such as TomTom, BMW, Ford, AT&T and Trimble are analyzed in the report. The intensity of rivalry among the competitors is intense, owing to the presence of numerous market players. Homogenous product lines and low switching cost, increases the bargaining power of the buyers.